Monthly Archives: November 2010

Case Study #3 – Social media in Politics of South Korea

  In politics of South Korea, social media campaigns become a watershed for the elections, given the rising influence of the Internet on young voters. A case in point is the former president Roh Moo-hyun’s surprise victory in the 2002 presidential election. … Continue reading

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Case Study #2 – Social Media is a New Force for NGOs

  There’s a radical new approach in online community to drive  NGO campaigns. For a long time, most NGOs used to mail (or call) potential donors for donation and to give them paper-flyers for PR.  Now, the Internet gives a new opportunity to change these approaches in less … Continue reading

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Case Study #1 – Social Media Changes Business landscape in Fashion Industry

  Gone are the days of passive consumers who accepted whatever numerous PR and advertising messages spoke out. Consumers are now becoming  savvier and more jaded. In the era of maturialism (combining words ‘mature’ and ‘materialism’, according to trendwatching.com ), smart consumers no longer tolerate being … Continue reading

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