Category Archives: Assignment

Case Study #3 – Social media in Politics of South Korea

  In politics of South Korea, social media campaigns become a watershed for the elections, given the rising influence of the Internet on young voters. A case in point is the former president Roh Moo-hyun’s surprise victory in the 2002 presidential election. … Continue reading

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Case Study #2 – Social Media is a New Force for NGOs

  There’s a radical new approach in online community to drive  NGO campaigns. For a long time, most NGOs used to mail (or call) potential donors for donation and to give them paper-flyers for PR.  Now, the Internet gives a new opportunity to change these approaches in less … Continue reading

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Case Study #1 – Social Media Changes Business landscape in Fashion Industry

  Gone are the days of passive consumers who accepted whatever numerous PR and advertising messages spoke out. Consumers are now becoming  savvier and more jaded. In the era of maturialism (combining words ‘mature’ and ‘materialism’, according to trendwatching.com ), smart consumers no longer tolerate being … Continue reading

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Huh, the Winner of Talent Show ‘Superstar K2’

  We are living in the world that a cocktail waitress from Texas (Kelly Clarkson) and a mobile-phone salesman from Kingswood (Paul Potts) became TV superstars. And here comes another Cinderella story from South Korea! Last Friday, ventilator repairman Huh Gak won the finals … Continue reading

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Semiocast Study – Asia as a New Emerging Region for Twitter

  Twitter, the micro-blogging service, continues to drag the hearts and minds of Asians. When Twitter was launched 3 years ago, it usally attracted responses from celebrities in Asia who were accused of capitalizing on the features to drum up … Continue reading

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Google Korea, Hero or Villian?

Rules, Ethics and Privacy. These three words should be at the core of the Internet world. Recently, South Korea has investigated whether Google broke its privacy laws in pushing out the localized Street View service like other countries – the U.S., Canada, Germany, … Continue reading

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Tablo Uses the Power of Mainstream Media against Social Media Bullying.

   On the most recent broadcast of MBC’s ‘Tablo goes to Stanford -1’, Tablo revealed all the rumor about his falsifying graduation documents from Stanford University. (MBC is one of three major national South Korean television an radio networks.)  Tablo (the … Continue reading

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