Tag Archives: calvin klein jeans

Case Study #1 – Social Media Changes Business landscape in Fashion Industry

  Gone are the days of passive consumers who accepted whatever numerous PR and advertising messages spoke out. Consumers are now becoming  savvier and more jaded. In the era of maturialism (combining words ‘mature’ and ‘materialism’, according to trendwatching.com ), smart consumers no longer tolerate being … Continue reading

Posted in Assignment | Tagged , , , | Leave a comment